Campaign

The campaign’s duration is flexible, but The Metal Crowd recommends setting it to 30 days. Promoting the campaign to followers before and during this time is essential to maximise the chances of success. The Metal Crowd’s big advantage is its gamification mechanics, including digital rewards and royalty shares, which help bands reach their funding goal without spending money on physical merchandise.

Donations are kept safe in separate accounts. The respective balances are made accessible to the public. After a successful fundraising campaign, the collected funds are paid to the band; otherwise, the donors get their money back.