Overview

The Metal Crowd assists metal music bands in recording their music by gathering money through crowdfunding, helping them retain creative control and ownership of their recorded music. Bands can sell their music directly to their fans while being free to license it to a record company or established streaming services.

In many ways, the crowdfunding process on The Metal Crowd is similar to that of other platforms. To start, bands on their own or with the support of a record company create a crowdfunding campaign on The Metal Crowd app, which requires a photo, text description, a brief video pitch, and links to their website and social media. The next step is promoting their pitch to garner support. Users are offered a campaign for a small fee.