Beneficial to Bands

The Metal Crowd’s mission is to assist metal music bands in recording their music by gathering money through crowdfunding. The Metal Crowd also provides fans/donors monetary and non-monetary rewards in return for their support. What distinguishes The Metal Crowd from conventional crowdfunding platforms is that the process goes on after a successful campaign:

• The recorded music is available for free streaming on The Metal Crowd's website along with bands of comparable styles; this makes it easy for fans of similar bands to discover

• Bands are allowed to add the music to their website as a free web player

• The music can be purchased through a proprietary online store

Bands (and their record labels, if any) are given the opportunity to release and distribute their music directly to their fans without relying on big aggregators and distributors who rake in a large portion of the revenue. This strategy ensures a strong relationship between bands and their fans even after the crowdfunding campaign.

At the same time, bands are free to release their music through a record label or distribute it on streaming services like Spotify. Copyright ownership of their music will be retained so they have better negotiating power when dealing with labels and distributors. Additionally, they can receive conventional mechanical and performance royalties from their music.

The Metal Crowd provides the necessary framework for crowdfunding campaigns with the aim of boosting campaign success by offering two kinds of rewards to donors: monetary and fan collectables. Monetary rewards involve a share of the revenues generated by sales on The Metal Crowd online store, while fan collectables consist of music or media-based items, such as special versions of songs, remixes, outtakes, or unreleased demos. These rewards are valuable to music lovers and do not require the artists to perform additional tasks or obligations that could distract them from their music-making activities.